Trade show booth rentals are the most popular choice among exhibitors seeking the maximum ROI from their trade show campaigns in Las Vegas. However, only getting booth rentals is not enough to guarantee the best returns on your investment in trade shows. You need to take a few more steps to optimize returns from trade show display rentals in Las Vegas.
Here are a few booth rental aspects you need to consider to double your ROI from them.
●Booth Display Design
Getting trade show booth rentals does not mean getting a generic stand design. You can customize them as per your brand and exhibition needs. Most of the reputed trade show design companies in Las Vegas offer customization services at minimal cost along with providing display rentals.
Spend optimal time and money on altering the booth design for your brand. It defines the visual appeal and turns heads across the exhibition floor. You can’t overlook this aspect and put a generic booth rental design. Leverage this aspect to make your booth effective and look more attractive.
●Booth Support Services
A trade show booth rental can’t be considered complete without audio-visual equipment, carpet, computer equipment, furniture, and so on. Along with these elements you need drayage, cleaning and maintenance services, installation, and dismantling support. These are crucial elements for a smooth trade show journey.
As an exhibitor, you need to hire the best and most cost-effective service providers for all these booth rental support services. You may hire a single company that offers a complete suite of services. This approach will help you optimize your booth rental cost and seamless exhibition journey.
●Booth Staffing
Booth staff is a crucial aspect of the success of your booth rentals. They represent your brand and have to interact with booth visitors on behalf of it. Employ professional booth staff, preferably from your sales team. Educate them thoroughly about your brand and products on display. They should be dressed appropriately in business formal or casual according to the trade show ambience and brand image.
Your booth staff should be able to answer almost every question and query asked. Ensure they maintain an enthusiastic attitude and positive body language while approaching booth visitors. Their conduct decides the kind of brand impression you will make on your potential customers at the event.
●Booth Logistics
A trade show display rentals comprises numerous components. All components should handled, packed, and transported responsibly to avoid any damage. Apart from damage, even delays during transportation can ruin your trade show experience. Hire professional logistics service providers or trade show design companies offering this service.
Convey them the time frame and deadlines to avoid any delays. Complete all the necessary paperwork to ensure smooth handover at the required points during transportation. This approach will significantly reduce last-minute hassle, allowing you to focus better on more important aspects of trade shows.
●Marketing Campaigns
Let your current and potential customers know about your participation in certain trade shows in Las Vegas through the pre-show marketing campaign. This approach will help you gain trade show booth visitors and ultimately, enhance the leads and sales at the respective event.
Along with pre-show marketing, you should also pay attention to on-and-offline campaigns, publishing and distributing marketing and promotional literature, and product demos. With a comprehensive marketing approach, you will be able to boost ROI from the trade shows.
●Opportunity Costs
Opportunity cost is a hidden cost of participating in a trade show. When you participate in such events along with your sales professionals, it leads to their absence at their corresponding office. Thus, putting a hidden cost on your trade show campaign. You need to consider and optimize this if you want to optimize the ROI of your trade show booth rental.
Contact Triumfo Inc. for Premium Quality Trade Show Display Rentals in Las Vegas
Triumfo Inc. offers 1000+ choices of trade show booth rental designs to choose from. They have been offering turnkey booth rental services for 25+ years and consistently meet the expectations of exhibitors in Las Vegas. They have a state-of-the-art booth manufacturing facility in Las Vegas and have collaborated on 20,800+ projects with renowned brands.
Leverage their immense experience and diverse expertise to maximize the ROI from trade shows. Let the finest professionals in the trade show booth rental industry make your brand the star of the show at upcoming Las Vegas events.